I went to an Anchorage Chamber of Commerce "Make it Monday" forum yesterday to hear local media pros talk about the changing landscape of media, challenges they are facing and what they predict for the future. Aside of the fact I scored tickets to the Spanish Harlem Orchestra as a door prize (ironically donated by Anchorage Press) I also picked up a few clever quotes. Matthew Felling, CBS anchor here in Anchorage, is longtime media critic, former CBS "Public Eye" blogger from D.C. and self-proclaimed "media utilitarian."
A few gems from him on Twitter:
"You need to give what you have the moment you have it."
"Brand yourself as the person in the know."
"Twitter is turning everything into the world's largest cocktail party."
"Give people a well-balenced diet: A little fun, a little protein of hard news and a little bit of ruffage of hard-to-process information."
I think that last one can apply to all kind of media.